Tripartite social partnership: the technology's potential of societal marketing (Voronezh region case)

In this article, the author outlines current trends of the development in the field of partnership between the power, business and civil society. It is shown that the partnership should be built on technologies of trust maintenance, instead of directions from above. Various countries have a similar experience in using two-way communication model in public administration, but the current paradigm of communication is not relevant to Russia’s regions. In conclusion, the author lists the examples of social-ethic marketing technologies at the regional level.