Legal and transformational aspects of the development of responsible consumption in modern conditions

The purpose of the work is to identify the most significant legal and transformational aspects of the formation and development of responsible / rational behavior of Russian consumers in industrial and consumer markets. The methods of system analysis, desk research, the method of studying documents, the method of included observation, the structural and functional method and other methods of cognition were used. The article examines the regulatory documents related to the development of the concept of sustainable development as the basis for the formation of rational consumer behavior in the Russian Federation. The factors hindering and contributing to the development of responsible behavior in the Russian Federation are highlighted. The effectiveness of the developed proposals is determined by the identified possibility of applying recommendations in the field of the theory of responsible consumer behavior under the influence of digitalization and sanctions pressure, a recommendation in the field of practical application of the research results for public administration.