Legal presumptions of good faith and reasonableness of doing business

Introduction: the good behavior of a business entity is formed, among other things, based on legal principles and presumptions. They determine the content of the subjective right to conduct business, its limitations, and the limits of its implementation. When creating a business model, it is advisable to conduct a study of the main elements of the structure of such a model in order to identify their legal essence, distinguish them from similar legal categories, identify key features, and formulate proposals aimed at improving current legislation. Purpose and objectives: the purpose of the study is to develop basic approaches to the formulation of criteria for good faith and reasonable behavior and the formulation of proposals to change the mechanism of legal regulation in relation to these categories. The objectives of the study are to consider the definitions of good faith and reasonableness, compare these categories with each other and other similar categories, identify criteria for classifying behavior as good faith and reasonable, and study the means of legal regulation used by the legislator.