Precedent names of animated characters in psycholinguistic description (experimental research)

The article deals with the experimental research of the connotative names of the animated discourse that changed and acquired the figurative social and attitudinal meanings in the post-Soviet period (from the 1990s until the present time). There are demonstrated the results of two stages of the psycholinguistic research (the method of synonymic replacement, the method of completed statements) aimed at the revealing of the connotative potential of these names.