Entrepreneurial activity of medical organizations: challenges and opportunities in the digital economy

The article presents an analysis of the challenges and opportunities faced by medical organizations in the era of the digital economy. The author examines the problems associated with the need to modernize the technical base, ensure data confidentiality, bridge the digital divide, adapt to the changing needs of patients and comply with data protection legislation. The article also suggests strategies for the successful implementation of digital technologies and emphasizes the important role of legal regulation in the development of entrepreneurship in the digital age.