Entrepreneurial marketing: perspective research directions
Автор: Khalikov G.V.
Журнал: Известия Санкт-Петербургского государственного экономического университета @izvestia-spgeu
Рубрика: Творчество молодых ученых
Статья в выпуске: 2 (110), 2018 года.
Бесплатный доступ
The article deals with the development of the phenomenon of entrepreneurial marketing in Russia and abroad. The author compares entrepreneurial marketing and marketing in small and medium business, comes to the conclusion of a single essence of phenomena. As a result of the literature review, the author formulates promising areas of research in the field of entrepreneurial marketing.
Entrepreneurial marketing, marketing models, marketing practices, market orientation, marketing competencies, small and middle business
Короткий адрес: https://sciup.org/14876011
IDR: 14876011
