Prevention errors in speech of broadcaster

This article discusses the causes of speech errors Grodno regional media and the impact of such violations on the media reception. Describes an experiment in which was studied linguistic and psychological nature of the deviations from the language norms. On the basis of these results the author tried to develop recommendations for improving verbal behavior leading. Introducing beginners and practicing journalists (especially radio presenters, announcers and DJs) with the results of this study will help them to understand the specifics of regional broadcasting, or rather to determine for themselves the functional objectives aimed at achieving positive creative results, as well as to prevent in practice errors and inaccuracies.