Benefits of using the tools of internet marketing for today's businesses

The relevance of the use of marketing on the Internet due to the emergence and development of a global network. The rapid development of information technologies has opened new opportunities for doing business. The article reveals the possibilities of the Internet for global network users. The place of Internet marketing in the activity of a modern company is determined. The tools of Internet marketing are systematized and their features are revealed. The advantages of using Internet marketing tools for modern companies are presented.