Advantages of the transition to innovative ICT products

A study of modern trends in ICT (digital transformation, the use of artificial intelligence and machine learning, the use of blockchain technologies and cloud solutions) is presented. Examples of successful implementation of advanced ICT, such as Amazon and Ripple, are considered. The need for the introduction and use of new ICT products and solutions for business maintenance and development is emphasized. It is concluded that the successful application of artificial intelligence and machine learning allows you to better understand customer needs, optimize business processes, and the combination of blockchain and artificial intelligence can speed up transactions and reduce their cost.