Precarization as a phenomenon of subject alienation in digital communicative reality

The problem of man in the history of philosophical thought reflects the development of ideas about his being as a subject. Subjectivity problematics has a long history of socio-philosophical reflection. One of the aspects of the study of the modern social subject is the phenomenon of alienation, which has received philosophical reflection in various forms that have manifested the alienness of the external world to man. The relevance of the study of alienation as a philosophical problem is due to the factors generated by the processes of digitalization of all social spheres, including the colonization of the daily private life of man. Based on the analysis of discussions concerning the causes of the alienation of the social subject, the article attempts to analyze the main sources of this phenomenon in the conditions of modern society. The originality of the work is due to the critical reflection of the phenomenon of precarization as a new source of subject alienation in the communicative reality of the digital world. The authors come to the conclusion that in the context of digitalization of social processes, labor as an economic category and a factor in the production sphere is increasingly due to the reasons caused by digital mediatization, while precarization can be called one of the most significant factors in the formation of the alienation of the subject. The main conclusion: in the conditions of digitalization of social processes, labor as an economic category and a factor of the production sphere is increasingly conditioned by communicative reasons caused by mediatization, while precarization can be called one of the most significant factors of alienation formation in the conditions of deepening digital mediatization.