Overcoming sanctions barriers: effective of international companies in a complex economic environment

This article sheds light on the key strategies and approaches that international companies can adopt to thrive amidst economic sanctions and a complex global environment, with a special focus on the Russian Federation. The author provides a detailed analysis of methods for entering the international market, outlining the primary organizational structures of international entities and their adaptation to current realities. The article also includes a discussion on various types of international restrictions and their impact on global companies, as well as examines conditions for easing constraints on «unfriendly» foreign companies in Russia. Particular attention is paid to analyzing the challenges faced by Russian businesses and employees of international companies in the context of sanctions. The author emphasizes the importance of digital transformation, the implementation of ESG methodologies, the use of parallel imports, and international advertising as tools for adaptation and overcoming sanction barriers. These measures represent valuable strategic approaches for maintaining the resilience and growth of international companies in the face of contemporary economic challenges.