Press-release as a rhetorical genre (based on the material of image messages of the public corporation MRSKA Yuga - Volgogradenergo)

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Автор: Ryzhenko Ekaterina, Anisimova Tatiana

Журнал: Известия Волгоградского государственного педагогического университета @izvestia-vspu

Статья в выпуске: 8 (72), 2012 года.

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There is regarded the PR-discourse as one of the most important strategies of the effective image formation of the energetic complex enterprises. There are analyzed the image messages of energetic network company placed on the Internet.

Pr-дискурс, pr-discourse, image, rhetorical genres, target audience, press-release, internet-space

Короткий адрес: https://sciup.org/148165275

IDR: 148165275

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