Press release as a syncretic genre (statement of the problem)
Автор: Nosova E.A.
Журнал: Вестник Новосибирского государственного университета. Серия: История, филология @historyphilology
Рубрика: Дискурс СМИ
Статья в выпуске: 6 т.10, 2011 года.
Бесплатный доступ
This article is devoted to stylistic affiliation of press release as a basic PR-genre. Analysis of texts is based on the theory of transitivity and syncretism. A press release is considered as a syncretic text at the intersection of business, journalistic and advertising styles.
Discourse, genre, linguistics, public relations, press release, syncretism, functional style
Короткий адрес: https://sciup.org/14737526
IDR: 14737526
Статья научная
