2024 presidential campaign in the mirror of pre-election slogans

The article provides a semantic and psychological analysis of the slogans of the 2024 campaign for the presidential election in the Russian Federation, as well as the campaigns of candidates. The paper establishes that most of the slogans reflected the party affiliation of the candidates. A separate emphasis is placed on the presence of a crosscutting image of Russia in part of the slogans, which provides a mobilizing effect.