Reasons for non-acceptance of scientific and technological innovations by residents of large Russian cities

The paper presents the results of a study of the attitude of residents of large cities (Moscow, St. Petersburg, Nizhny Novgorod) towards the introduction of scientific and technological innovations into everyday life. Based on the analysis of data from in-depth interviews with respondents from a group of advanced users, the reasons for the rejection of certain technological solutions were identified and action strategies to overcome these contradictions were determined. A conclusion is drawn about the innovative nature of the actions of the group of "lagging behind" in the structure of diffusion of innovations in the conditions of a modern city.