Invited star as an effective reception in the creation of the advertising roller
Автор: Zamaleeva D.T.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Информационные и коммуникативные технологии
Статья в выпуске: 5 (48), 2018 года.
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The article is devoted to the consideration of the advertising clip "Tinkoff Bank" for 2017. The analysis of advertising is made from the psychological point of view. Two advertising spots are considered in detail. Within the framework of the article, the positive aspects of the considered method of attracting attention were revealed.
Advertising, commercial of "tinkoff bank", techniques of drawing attention, human psychology, efficiency, attention, trust
Короткий адрес: https://sciup.org/140238843
IDR: 140238843
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