Application of information technologies ensuring B2B and G2C interactions

Автор: Vyarya A.I., Borkova E.A.

Журнал: Экономика и бизнес: теория и практика @economyandbusiness

Статья в выпуске: 12-1 (118), 2024 года.

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This project aims to investigate the outcomes of implementing information technologies within interactions between business entities and between the government and its citizens. The study will focus on CRM systems and e-government, which enhance efficiency and improve communication. The primary objective of the project is to examine successfully executed cases that have implemented information technologies in B2B and G2C systems. The result will culminate in a finding that evaluates the potential for developing electronic business practices and will present factors supporting the argument for this potential.

B2b, g2c, crm-системы, crm, b2b технологии, g2c технологии

Короткий адрес: https://sciup.org/170208053

IDR: 170208053   |   DOI: 10.24412/2411-0450-2024-12-1-56-59

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