Application of market prediction tools for small forms of agricultural production

The relevance of the presnt study is the need to improve the management of the marketing environment of small forms of agricultural production. Particular attention is drawn to the necessity of applying forecasting elements, management risk and personnel management in the management of the marketing environment for small forms of agricultural production. The common methodological approaches for the development and implementation of special marketing programs by focusing on the end user and expantion of cooperative ties within the regional agricultur complex are offered.