Application of marketing tools in small business management
Автор: Luzhnova N.V., Panova A.V.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 3-1 (61), 2020 года.
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The article analyzes the possibilities of using marketing tools in small businesses to improve their performance. The classical marketing organization scheme is presented - the 4P complex, which contains a commodity, price, substantive and communicative policy. In conclusion, the author gives reasonable measures to improve the efficiency of using marketing tools by small businesses.
Marketing, marketing tools, small business, profit, marketing management
Короткий адрес: https://sciup.org/170182482
IDR: 170182482 | DOI: 10.24411/2411-0450-2020-10182
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