Application of internet technologies of promotion in commercial activities of enterprises

Автор: Belyakova M.Yu., Zvereva A.O.

Журнал: Экономика и бизнес: теория и практика @economyandbusiness

Статья в выпуске: 11-1 (57), 2019 года.

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This article reflects some of the possibilities of using modern Internet technologies in the business practice of commercial organizations. Digitalization of the business implies the need to use various tools in order to maintain market positions. The variety of methods of promotion in the Internet environment is extremely popular in the economic practice of enterprises.

Internet technologies, contextual advertising, banner advertising, promotion, commercial activity, competitiveness

Короткий адрес: https://sciup.org/170189844

IDR: 170189844   |   DOI: 10.24411/2411-0450-2019-11292

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