Application of the marketing approach to the development of the territory

The article describes the importance of building a system of using territory marketing tools to solve strategic issues of their development in modern conditions. It is planned to use a marketing approach in determining priority areas for the development of territories, identifying problems that prevent this and developing an action plan. Using the example of the city of Slyudyanka, the BKG matrix was built, which made it possible to distinguish promising activities for development, SWOT analysis was carried out, competitive advantages were highlighted and the results of which were taken into account when creating the Ansoff matrix, events plan was developed that showed effectiveness. The approach considered is universal and suitable for application in any territory, which can become the basis for the sustainable development of all the territories of our country.