Application of the method of exemption from royalties for the valuation of the internet-site of the organization

In this article reviewed the applied methods of calculating the royalty rate valuation of objects of intangible assets and intellectual property. It is concluded the impossibility of using the royalty rates offered in scientific literature for a website value appraisal. The scheme of partner programs offered in the Internet is illustrated. Analyzed and formulated a proposal for possibility to use as royalty rates for the valuation of the website the interest rates for affiliate programs.