Application of data visualization methods as a business analytics tool in the implementation of ed-tech projects

The study attempts to specify the particular features of using data visualization methods and tools in Ed-Tech projects within the framework of business analytics. The necessity of improving the management of Ed-Tech projects in the context of the current state of the market is briefly highlighted. The importance of enhancing the effectiveness of strategic planning and management of Ed-Tech projects as business entities through the application of data visualization tools and methods is emphasized. The essence and general manifestations of data visualization in business are described; a distinction is made between data visualization tools and methods as related but not identical categories. The impact of data visualization on organizational development outcomes is specified. General features of analytics and data visualization in the context of Ed-Tech projects are presented.