QR payments as a vector of retail development

Today, digital technologies provide not only preferences for retail businesses, but also dictate the need to possess them to create competitive advantages that reduce the time spent on organizing customer service. One of the most popular technologies is QR-coding. In this regard, the purpose of the study was to consider the features of the use of dynamic and static QR codes in retail and online trade. A one-time code is assigned to a specific purchase and includes the seller's details and the payment amount, and with the help of a dynamic code, payments can be made in various ways. The authors note that the use of QR-coding in the field of commodity circulation allows for accessibility, security and confidentiality when making a purchase, and provides an opportunity to transform the operating system to meet the growing demands of customers.