The application of the system of professional competences as a tool of personnel management

In modern business, competitive advantages are obtained by those companies whose staff works more efficiently. At the same time, the company's clients see, as a rule, only the external side of the work - its employees and can not know, for example, what good and profitable for them (customers) ideas appear in the company's executives. In these circumstances, professional experience, knowledge and personal qualities of employees in contact with the company's customers, directly and directly acquire special importance. In order for the staff of the company to match the image that is strategically important for the company, they need to be managed. One of the secrets of successful companies is constant attention and effective management of human resources.