Application of the team management technology for enhancing the efficiency of the media industry activities

This article analyzes the characteristics of the media industry for the expediency of their use of technology for the team management. It considers the basic stages of team building, role play approaches, motivational aspects of power-sharing, information flow optimization in the command structures. It determines the principal and subsidiary performance criteria for team work to ensure its procedures and mechanisms. And it recommends methods of effective team building for companies within the media industry.