Principles of formation of territorial branding at the example of the city of Rostov-on-Don

Автор: Ibragimova L.R., Nemchinova I.P.

Журнал: Форум молодых ученых @forum-nauka

Статья в выпуске: 8 (24), 2018 года.

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The article deals with the concept of territory branding. We studied the main approaches and methods to create brand. We also studies the stages of region branding on the example of brand promotion of the city of Rostov-on-Don. The most profitable media platforms for branding the territory were also noted.

Branding of territory, brand of the region, territorial brand, promotion strategy, brand formation, geo-brand

Короткий адрес: https://sciup.org/140284024

IDR: 140284024

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