Coercion but not persuasion? Effects of propaganda and marketing blending in public government

The article revises canonical statement that propaganda and marketing communications organize public sphere in entirely different way. It presupposes that marketing communications are utilized in strategies of propaganda as its tool to enforce coercive propaganda and to hide its operations. A new concept of propaganda is considered as a ruling elite mentality and central organizing principle of the government, which is implemented with assistance of blending propaganda and marketing communications and techniques.