Gaps in the legal regulation of information dissemination on the internet through the prism of the «right to be forgotten»

The scientific article is devoted to the research of legal aspects of personal data deletion in the context of global digitalization. The paper identifies the cornerstone problems of determining the role of mechanisms for regulating the «right to oblivion» from a legal point of view, and formulates proposals for improving the elements of the legal system affecting the aspects of protection of such data. The author highlights the problems of the normative gap between the rights of the individual as a natural person outside the Internet (offline) and the needs as an online user and the needs as an online user. Special attention is paid to the analysis of the expansion of human rights, which consists in the right not to be subject to algorithmic decisions of artificial intelligence, as well as the differences between traditional and new digital rights.