The problem of prestige competitiveness of entrepreneurs

The article substantiates the position on the need to form the prestige of the competitiveness of entrepreneurs. The psychological content of prestige as a reproductive mental image of a presentation is revealed. The role of values and symbols for the perception of an object as prestigious is shown. A brief analysis of psychological approaches to the study of prestige is given, as well as specific psychological studies of prestige. The psychological problems and difficulties associated with the formation of the prestige of competitiveness are described.