The problem of the esthetic personal culture development in the context of existential-ontological consideration

The author raises the issue of understanding the phenomenon of esthetic personal culture. The problematic aspects are indicated in attempts to express the essence and completeness of its definition. The necessity of developing the tradition of existential-ontological consideration of esthetic problems, formalized in non-classical philosophy, is substantiated. The fundamental principles of understanding the development of the esthetic personal culture as a process of self-creation are determined – the creation of oneself as a bodily, mental and spiritual integral being in the events of qualitative change through the actualization of the esthetic principle inherent in the ontological nature of man. As a result, esthetic culture is considered as one of the fundamental ontological modes of cultural life, and its development is defined by the author as the existential esthetic autogenesis of personality.