The problem of choosing a brand management strategy

In the article, the authors consider brand management strategies and their importance for companies. Brand management is an important factor in the company's success. The brand management strategy must be consistent with the goals and values of the company in order to emphasize its uniqueness. Companies should analyze their competitive environment very carefully and develop strategies that will help them stand out from the competition. The most common brand management strategies such as differentiation and positioning are considered. Examples of a well-chosen strategy are given, the result of which was to increase brand awareness, strengthen its position in the market and ensure the long-term success of the company.