The problem of interaction of values and norms in the economic culture of modern society

Introduction. The aim of the study is to develop theoretical and methodological approaches to solving the problem of the interaction of values and institutions in the context of modern economic culture. The article provides a comprehensive analysis of the epistemological and axiological aspects of the reproduction of spiritual and moral values and their transformation into social institutions in connection with the formation and development of economic consciousness. Materials and methods. We used dialectical, structural-functional, program-targeted, hermeneutic and axiological methods for studying and theoretical and methodological reconstruction of the process of transforming values into institutions. On the basis of a comparison of various philosophical approaches to solving the problem under consideration, specific methods for reconstructing the mechanism of interaction between values and institutions are proposed. Results. Within the framework of the dialectic approach, a three-phase model of transformation of values into institutions is formulated, taking into account the specific role that the pneumatic sphere, the noosphere and the technosphere play in this process. The content of each of the considered phases (generation, accumulation, translation) in the framework of the process of transformation of values into institutions has been revealed. Discussion and conclusion. A generalized analysis of philosophical ideas in the formulation and solution of the problem under study is given (V. I. Vernadsky, J. Galbraith, A. Lengle, N. Lumann, K. Marx, P. Teyar de Chardin, V. V. Nalimov) The inconsistency of attempts by individual researchers to divide social reproduction into two separate fragments: material production and noonomics is substantiated. The conclusion about the decisive role of moral and ethical aspects in the process of transformation of values into institutions is argued.