Issues of territory branding
Автор: Ataeva Taibat Amirakhmedovna
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Экономические науки
Статья в выпуске: 7, 2015 года.
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The article deals with the implementation of the territory branding in Russian regions. The low popularity of the territory branding in Russia is determined by heavy financial and time burden, as well as low interest in this marketing tool. It is noted, that inadequate wording of the regional branding conception can lead to the negative result and create political risks. The author believes that territorial brand will be successful if it reflects the advantages of the territory over other regions.
Territorial branding, territorial marketing, policy of the order, work methodology, communication strategy, brand, brand book, olympic games
Короткий адрес: https://sciup.org/14938296
IDR: 14938296