Problems and prospects for using internet trade for organizations
Автор: Loktev N.E.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 5-3 (63), 2020 года.
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The article discusses the prospects of using online channels for the promotion and marketing of products in Internet trade, as well as factors that negatively affect it. Online channels for promoting the products of companies are presented and described. It has been determined that the development of Internet trade is influenced by the level of Internet infrastructure and the transfer of company operations to the Internet, which will provide huge competitive advantages compared to traditional methods of trading.
E-commerce, internet trade, online channels, digitalization, globalization
Короткий адрес: https://sciup.org/170182798
IDR: 170182798 | DOI: 10.24411/2411-0450-2020-10482