Problems and prospects of social advertising development in Russia
Статья: Problems and prospects of social advertising development in Russia
Автор: Tolmacheva I.A.
Журнал: Вестник Хабаровской государственной академии экономики и права @vestnik-ael
Рубрика: Проблемы и перспективы социально-экономического развития России и Дальнего Востока
Статья в выпуске: 2, 2022 года.
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Theoretical and practical aspects of the development of social advertising in the Russian Federation are considered. The analysis of historical prerequisites for the development of social advertising in Russia is given. The foreign experience of social advertising is considered. The vector of development of social advertising in Russia has been determined.
Social advertising, social problems, social policy, target audience, advertising campaign
Короткий адрес: https://sciup.org/143179166
IDR: 143179166 | DOI: 10.38161/2618-9526-2022-2-108-110
