Problems of using a cost approach to pricing for agricultural products

The article is devoted to the study of the problems of pricing for products of the agro-industrial complex. The paper presents an analysis of existing pricing methods, identifies their advantages and disadvantages, and proposes a new methodology that takes into account the factor of seasonality and supports producers of raw milk. The methodology is aimed at creating an optimal price that protects the manufacturer from pressure from processors and retail chains. The empirical base of the study is based on statistical data and scientific publications. The results of the work are of practical importance for the agro-industrial complex, contributing to the formation of fair prices and improving the financial situation of producers.