Problems of the evolution of advertising and PR communications during the pandemic (on the example of the companies "MTS" and "Sber")

The article examines the changes in the field of advertising and public relations over the past 2 years. The analysis of leading companies in the market and their interaction with consumers is presented in this work. The empirical material made it possible to identify the features of building communications by companies taking into account the changing situation in the world. The principles of conducting PR-campaigns during periods of pandemic and after the removal of restrictions, have been formulated. Conclusions, which are presented on, answer the question how the communication of brands was transformed in unusual conditions for them.