Brand building process

Considering the large number of different theoretical assumptions, we find the definitions that are based on the views of marketing experts and point out that the main function of marketing just brand building. Contemporary literature and business practice shows that the brand creates long-term, persistent, patient and dedicated work on its own to offer. This paper describes the basic process of building the brand, which is based on the analysis, strategy, planning, construction and control/audit of the brand. Each company can create the brand by its founding, which is both logical and business need. Stability, leadership and international presence of the brand requires a structured sequence of moves in the process of building the brand.