The process of creating and understanding implicit information on the internet

The article considers the phenomenon of hidden meaning as a means of attracting the perception of PR-text based on the example of the Internet. The mechanisms of understanding have been singled out and specific implicit information, which allows to create the necessary "false" conclusions and thus manipulate the understanding of the recipient has been defined. To create a PR-campaign and to form proper understanding of the product a series of stages of studying PR-object must be undergone.