Cultural product in the process approach to management

The article shows that the peculiarities of the culture are reflected in the characteristics of cultural goods. It describes the specific characteristics of cultural products: predominance of impressions share in total suggestions, mixed form, cultural value, creative component, the symbolism and the contradictory nature of the economic mechanism of production and provision of cultural goods. The author identifies cultural goods, cultural services and creative products as types of cultural products. Their comparative characteristics are given. On the basis of the study the process approach to the management in cultural institutions whose activities are primarily focused on the provision of services is justified.