Promotion of fitness services

In this article questions of advance of fitness services in the modern Russian market are considered. Features of an arrangement of the fitness centers, a complex of image actions, technologies of carrying out advertizing campaigns, and also price policy of the companies of the fitness industry are analysed. In prison of the spent research the author comes in a conclusion that the main technologies of marketing applied in fitness of the industry are: analysis and forecasting of a state and development of the target market of improving services; definition of requirements of target groups for sports services; creation and ensuring flexible maneuvering in the field of price policy on services and goods; organization of work of fitness clubs; advertizing, ensuring public relations. During application of technology of marketing allow the company to reach profitability and efficiency in the market by means of implementation of planning, the organization of work, the analysis and control of results of market activity of the company, her competitors and a situation in the market.