Innovative goods promotion on FMCG market using digital-marketing

This article discusses the problems associated with the promotion of innovative products in the FMCG market through digital marketing. A graph of the average share of digital in the advertising budgets of companies for 2018 is presented. Based on the analysis of the consumption of media content in conjunction with factors that determine the pace of life of a modern person, conclusions are drawn about the need to use digital marketing to promote FMCG products.