Promotion of personal brand in the music market

This article updates the marketing concept of a personal brand using the example of the music industry. It is determined that a personal brand is especially important in the service sector. The elements of a personal brand in the music market are revealed. It turns out that the music market is “moving” into a digital format, and streaming platforms and artificial intelligence have a strong influence on the development of the singer’s reputation and image. The stages of formation and promotion of a personal brand strategy in the music market are proposed.