A university promotion in social networks

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Social networks, “likes”, “reposts”, engagement rate... Digital media has absorbed the entire social sphere, including education. The article is devoted to the analysis of social networks of Russian and foreign higher educational institutions. Special attention is paid to the official page of RUDN University in social network Facebook. The article presents the most successful formats of social media materials. In addition, the author focuses on the basic rules of the official pages of universities.

Facebook, engagement rate, smm, world class universities, social networks, international universities, russian universities, internet environment, rudn university, world-class universities

Короткий адрес: https://sciup.org/146281342

IDR: 146281342

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