Design of creative public spaces: social and cultural approach

The article reveals such concepts as “public space” and “creative public space”, systematizes scientific approaches to the study of this phenomenon. The classification of creative public spaces is given and the content of the technology of placemaking is revealed from the point of view of arrangement of public places with the involvement of various creative communities, including successive stages: monitoring, location, concept, special events, creation of activity centers, the program of support for residents of creative spaces. It summarizes the innovative experience and current trends in the design of creative public spaces in the metropolis of Moscow (“ARTPLAY”, Cultural center “ART Arrow”, the project “Fabrica”, design plant “Bottle”, etc.). Characterized by modern trends in the process of designing modern, creative public spaces, theming, and integration of objects of trade and leisure, extension of services (concept: a “city within a city”), the creation of creative social spaces from the point of view of marketing, etc.