Project activity and its role in business

In modern business, project activities are becoming an integral part of the strategic development of organizations. This article explores the role of project activity in the formation of competitive advantages of companies, analyzing its impact on the effectiveness of management processes and innovation activities. The research is based on the study of modern project management methodologies such as Agile and Scrum, as well as examples of successful integration of the project approach in various industries. As a result, key factors contributing to the successful implementation of projects were identified, such as team synergy, adaptive planning and the use of digital tools. The article presents recommendations for optimizing project activities that contribute to improving the organization of management and strategic sustainability of the business.