Project management in the digital economy

Project management is currently gaining momentum, as it has proven its effectiveness and efficiency. It is worth noting that in Russia, based on the PMI certificates obtained, the share of project managers is growing, which indicates that the market needs highly qualified specialists in this field. Project management is a special type of management activity based on a complex-system model of collective actions of participants, which allows you to get practical results in various business sectors. The transition to a new format of interaction using digital technologies, the digitalization of the economy, the use of artificial intelligence, the rapid and widespread change of generations in business that have their own characteristics in relation to the forms of work, various abilities to master and apply modern technologies and knowledge, and other factors are currently changing the nature of relationships in the "business management - personnel"system. Thanks to the digitalization of the economy, both new opportunities and new challenges are emerging in project management at the same time. The article examines the main trends in the digitalization of the economy, which generate fundamental changes in project management. Currently, digital technologies that directly affect the effectiveness of project management have been developed, such as artificial intelligence, the Internet of things, wireless communication technologies, digital production, big data, and blockchain. Thus, the conducted research allows us to conclude that for effective project management in the conditions of digitalization of the economy, it is necessary to correctly determine the most effective and timely tools