Project management as a technology of implementation of the state policy in the sphere of culture and art

The article reveals the essence, specificity and varieties of project management as a technology of implementation of state policy in the sphere of culture and art. The project in the field of culture and art is a business project / enterprise with invested funds for the implementation of creative ideas and bringing new meaning / information / content to the consciousness of recipients / public / audience, in order to make a profit / capital growth. Project management in the field of culture and art (social and cultural design and art design as a kind of such) is a new management culture of the market type for Russia. Project management in the field of culture and art is a synonym for producing, which determines the use of synthesis of art management technologies (artistic and creative, organizational and managerial (including psychological), marketing, financial-economic, normative-legal).