Professional image of employees of public sector organizations

Currently, more and more importance is being paid to professional image, since it is one of the main components of effective communication, as well as an effective lever of influence. The purpose of this article is to reveal the concept of professional image, identify its components, functions and analyze its significance for the implementation of professional activities. The subject of the research in this article is the concept of "professional image of public sector employees", which is an image of a person that develops in the course of his professional activity and affects career success. Materials and methods of research are based on the analysis, generalization and systematization of scientific works in the field of imagology. The result of the research is to identify the components of the formation of a successful professional image that can be used in the practical activities of employees of budget organizations. Conclusion: image plays an important role in the implementation of professional activity; it is based not only on specific knowledge, but also on the psychological features of verbal and nonverbal communication.